B2B Cold Outreach Is Broken in 2026. Here’s Why.
Cold email response rates have collapsed below 2% and 84% of sales reps missed quota last year. The problem isn’t the copy or the tools. It’s the model.
When humans get in the way
Cold email response rates have collapsed below 2% and 84% of sales reps missed quota last year. The problem isn’t the copy or the tools. It’s the model.