Why B2B Cold Outreach Is Failing Despite AI
AI-generated outreach is just convincing enough to book the meeting and not convincing enough to close the deal. This is what a false positive epidemic looks like from the inside of a collapsing win rate.
SDR quota attainment
B2B Cold Outreach Is Broken in 2026. Here’s Why.
Cold email response rates have collapsed below 2% and 84% of sales reps missed quota last year. The problem isn’t the copy or the tools. It’s the model.