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Before the Meeting

When humans get in the way

False Positive Pipeline

Why B2B Cold Outreach Is Failing Despite AI

April 17, 2026April 7, 2026 by BTM Editorial

AI-generated outreach is just convincing enough to book the meeting and not convincing enough to close the deal. This is what a false positive epidemic looks like from the inside of a collapsing win rate.

Categories B2B Sales Tags AE Win Rates, Discovery Call Efficiency, False Positive Pipeline, Outbound Sales Model, SDR quota attainment
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